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Let’s call Embedded what it is — a Service Industry

May 31, 2006 — by LinuxDevices Staff — from the LinuxDevices Archive

The embedded market is a service industry, because off-the-shelf products are fundamentally ill-suited to the unique requirements of specialized embedded devices, argues Curt Schacker in this brief guest column. Schacker is CEO of an embedded services company, and a veteran of Wind River and Ready Systems.

Read Schacker's complete essay to see how he thinks product-oriented marketing strategies are holding back companies in the embedded industry:

Let's call Embedded what it is — a Service Industry


 
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